You can build a great app and still get no installs if nobody finds it. App store optimization is the unglamorous work that puts your app in front of people already searching for what it does.
Title and first impression
Your name and first two screenshots do most of the convincing. Say what the app does in plain words and show the core benefit, not a splash screen.
Earn ratings the honest way
- Ask for a rating after a good moment, not on first launch.
- Reply to reviews and fix the issues they raise.
- Keep screenshots and descriptions current with the app.
Iterate on the listing
Treat the store page like a landing page. Test the icon, screenshots, and description, and keep the version that converts better.
App Development Company NepalASOmobilegrowth
Abishek Bimali
Founder & Engineer
Abishek founded SiteCraft Innovation and leads its engineering. He writes about building web and mobile products that hold up in production, for teams in Nepal and abroad.
