A push notification interrupts someone's day. That gives it power and makes it dangerous. The apps people keep are the ones that earn each notification rather than spending the user's patience.
Ask permission at the right moment
Do not request notification access on first launch before the user understands the value. Ask after a moment where a notification would clearly help them.
Send fewer, better messages
- Make each notification useful to the person, not just to you.
- Let users choose what they hear about.
- Time messages for when they are likely welcome.
Measure uninstalls, not just opens
An aggressive campaign can lift opens this week and cost you users next week. Watch the long-term effect, not the immediate spike.
App Development Company Nepalnotificationsretentionmobile
Abishek Bimali
Founder & Engineer
Abishek founded SiteCraft Innovation and leads its engineering. He writes about building web and mobile products that hold up in production, for teams in Nepal and abroad.
