Start by fixing the destination
Most disappointing ad spend in this market is not an ad problem. Traffic is sent to a slow page with an unclear offer and a form nobody finishes, and then the campaign gets blamed. We check the landing experience and the tracking before recommending any increase in budget, which occasionally means telling a client to spend less this month than last. A page that takes six seconds on mobile data has already lost most of the people you paid for before they read the headline.
- Paid search for high-intent commercial queries.
- Meta and Instagram campaigns for demand generation and remarketing.
- Landing pages built for a single offer and measured properly.
- Email and messaging sequences that follow up automatically.
- Content that supports the sale rather than filling a calendar.
The Nepali funnel does not end on the website
In Nepal the enquiry rarely converts on the site. It moves to Viber or WhatsApp, and the sale is closed in a chat thread over two or three days, often after hours. Any campaign that ignores that loses the attribution and usually the lead as well. We build click-to-chat entry points with the campaign and product encoded in the first message, so the person replying knows what was clicked, and we agree a response routine with whoever holds the phone, because a two-hour reply time beats a clever creative every time. Digital marketing that works for Nepali businesses goes through the channel mix in more detail.
Measurement that survives scrutiny
Before any spend, we make sure conversions are defined, tracked and attributable, and that the numbers in the ad platform reconcile with the numbers in your inbox. Platform-reported conversions are consistently optimistic because each platform claims the same conversion. With third-party cookies gone and consent limiting what can be observed, modelled numbers now fill more of the gap than most reports admit. We report cost per qualified enquiry from your own records, and what marketing analytics looks like after third-party cookies explains what can and cannot honestly be claimed now.
Small budgets need discipline, not tricks
With a modest monthly budget, breadth is the enemy. One audience, one offer, one clear landing page, run long enough to produce a signal rather than restarted every fortnight because week one looked flat. Splitting a small budget across search, Meta, TikTok and a boosted post guarantees that none of them accumulate enough data to optimise, and the report at the end tells you nothing you can act on. Unglamorous consistency is what produces a repeatable channel, and only then is there anything worth scaling. Creative volume is usually the second constraint after budget, which is why we plan video and motion work around a campaign rather than commissioning a film and then looking for somewhere to run it.
Timing a campaign around the Nepali calendar
Demand here is not evenly distributed through the year. Dashain and Tihar move retail, travel and remittance spending sharply and then flatten the weeks either side. Admissions cycles drive education enquiries in defined windows. Monsoon affects construction, logistics and travel. Planning a launch or a promotion without that calendar in front of you wastes budget on weeks when nobody is buying, and it also means a campaign can land on a week when your own team is closed and nobody is answering Viber. We set the schedule against both.
What goes wrong in digital marketing, and how we avoid it
- Paying a percentage of ad spend.
- We charge a management fee for a defined scope. Percentage pricing rewards an agency for spending more of your money, and the incentive shows up in every budget conversation you then have.
- Conversions counted twice, or not at all.
- Tracking is verified end to end before the first rupee is spent, with the platform's count reconciled against enquiries you can actually see. An unverified pixel produces a report that looks fine and describes nothing.
- Sending traffic to the homepage.
- Every campaign gets a page for its offer, with one action on it. The homepage is built to serve everybody, which makes it the worst possible destination for a visitor who arrived for one specific thing.
- A campaign that outruns the site.
- We check the site can survive the traffic before the campaign goes live. Load testing before a campaign takes an afternoon and is considerably cheaper than paying for clicks that land on a timeout.
How we run digital marketing work
- 01
Diagnose
We look at the offer, the landing experience, the tracking and the response process before touching a campaign. Frequently the first recommendation costs nothing in media and doubles what the existing spend produces.
- 02
Instrument
Conversions defined, events implemented, click-to-chat routing wired with campaign context, and the platform's numbers reconciled against your own records. No spend goes live until we can prove what a conversion is.
- 03
Launch small
One audience, one offer, one page, at a budget sized to produce a signal rather than to look serious. Creative is built in variants so the test is answering a question we wrote down first.
- 04
Read the data
We hold changes long enough for the numbers to mean something, then cut what is not working and put the money behind what is. Weekly tinkering feels like management and mostly resets the learning.
- 05
Report and scale
A monthly report in plain language on cost per qualified enquiry, what changed, and what we recommend next. Scaling happens only after a channel has repeated itself, not after one good fortnight.
What digital marketing costs
Two separate numbers, kept separate on purpose. Your media budget is paid by you directly to the platform on an account in your name. Our fee is a fixed monthly figure for a defined scope of work: which channels, how many campaigns, how much creative, what reporting. We do not take a percentage of spend. Landing pages and tracking implementation are quoted once at the start rather than folded into a retainer, so you can see what you are paying for.
What pushes the price up
- The number of channels run in parallel, since each one needs its own creative and its own optimisation time.
- Creative volume, particularly video, which burns out fastest on Meta.
- Multiple markets or languages, each needing its own account structure and copy.
- Building landing pages and fixing tracking before anything can be measured.
- Bilingual chat coverage outside standard hours.
What brings it down
- One channel and one offer until it produces a repeatable result.
- An in-house team that can produce creative from our briefs.
- A site that already converts and already tracks properly.
- Longer campaign cycles with fewer, larger changes rather than constant tinkering.
- Every figure here is a starting point, not a quote. You get a fixed price against a written scope before anything is built.
- Nepali clients are quoted in NPR at local rates, with a VAT invoice against our PAN. International clients are quoted in USD, AUD, EUR or GBP.
- You own the code, the domain and the hosting from day one, on every tier.
Who this is for, and who it is not
Worth a conversation if
- Businesses with a defined offer and margin enough to pay for a customer.
- Companies whose sales already close over Viber or WhatsApp and want more of those conversations.
- Education, travel, healthcare and retail businesses with a seasonal cycle worth planning around.
- Overseas clients who want an account run to their standards with billing in their own name.
Probably not us if
- Anyone whose website or landing page is broken. Fix that first; we will tell you to.
- Businesses that cannot answer an enquiry within a working day. Paid traffic into an unanswered inbox is a donation.
- Budgets too small to accumulate a signal in a competitive category, where the honest advice is local SEO and content instead.
- Anyone wanting followers and impressions as the goal. We report cost per qualified enquiry.
Frequently asked questions
What is a realistic monthly ad budget in Nepal?
It depends on your category and margin, but a budget too small to accumulate meaningful data is money spent on noise. We will tell you the minimum we think can produce a usable signal in your category before you commit, and if it is above what you have, we will say that rather than take the work.
Do you take a percentage of ad spend?
No. We charge a management fee for a defined scope of work. Percentage-of-spend pricing rewards an agency for spending more of your money, which is not an incentive we want sitting inside our advice to you.
Should we advertise on Facebook or Google in Nepal?
Google captures people who already know what they want, so it works when there is real search demand for your service. Meta creates demand and is usually cheaper per click here, which suits products people do not search for by name. Most businesses that have never advertised should start with whichever matches how their existing customers described finding them.
How do you track sales that close on Viber or WhatsApp?
By encoding the campaign and product into the click-to-chat link so the first message carries its own source, and by agreeing a simple tagging routine with whoever answers. It is imperfect, and we will tell you where the gaps are rather than presenting a platform number as fact.
Can you run campaigns for a business outside Nepal?
Yes. We run accounts for clients in several markets. The ad account and the billing stay in your name and we operate as a user on it, so nothing is stranded if you change agency.
Should we do SEO or paid ads first?
Paid buys traffic and answers today; SEO compounds and costs less over time. Most businesses should do the technical groundwork on the site regardless, then use paid to learn which offers actually convert before investing heavily in content. Our SEO services page covers the longer play.
How long before we know whether a campaign is working?
Long enough to have accumulated conversions, not clicks. In a low-volume category that can be six to eight weeks, and stopping at three because the first fortnight was flat is the most common way a budget gets wasted twice.
