UI/UX Design

3 articles on ui/ux design, written by the team at SiteCraft Innovation.

Design writing about the decisions that change numbers rather than the ones that win awards: how many choices a screen asks for, how many fields a form demands, and whether the interface is legible to someone on a cracked phone in bright sunlight.

The main piece is UI/UX design principles that actually lift conversion, which covers forms, mobile-first layout, accessibility and handoff. For interfaces used all day by staff rather than once by customers, see internal dashboards people actually use. The service is UI/UX design.