Digital Marketing
2 articles on digital marketing, written by the team at SiteCraft Innovation.
Marketing writing aimed at Nepali businesses, where the channel mix, the payment friction and the fact that most sales conversations end up in Viber make imported advice a poor fit.
The bias throughout is towards measurement that connects to money rather than to reach. If you read one thing, make it digital marketing that works for Nepali businesses, which covers Meta ads on a small budget, messaging apps as a sales channel, email, and what to actually track. The service behind it is digital marketing.
Marketing Analytics After Third-Party Cookies
Attribution got blurrier and it is not going back. A measurement setup for teams that need to know what is working without pretending to perfect tracking.
Digital Marketing That Works for Nepali Businesses
The channels that actually return money here, how to run Meta ads on a small budget, what to do with email and Viber, and how to measure it so you know what to stop.